I am glad that this box is marketed as a care package because I don't think this is something I would buy for myself - for about the same price, I would go out and buy higher-quality items that I like a little more. To send to someone else, though, it's not as steep of a price because it saves my shopping, packing, and shipping time and money.
I was a little disappointed that, instead of Oreos in packaging, I received a random pack of crackers (I am assuming Club, but they are unlabeled and are a little broken). That would be something I would be a little wary to receive as a gift. It is nice that the essentials are covered, though, through a bag, a light blanket (although it is small), a cup, an insect repellant band, stakes, silverware, and wipes. The items advertised definitely look a little nicer than the ones I received, but mine are definitely still usable.
I wouldn't be as excited to send this to a loved one as other care packages out there, but that also could be that I am not really a camper. It is nice that they are nicely packaged, though.